Office Stationery Alternatives to Promotional Pens

Business pens are used for a certain product or service of a company and represent products and services rather than the whole company itself. Business gifts produce long marketing impact.

Printed =ens are available in a wide variety of styles and colors. Selecting a beautiful design wins the favor of customers easily. Printed writing instrument have the company’s name and logo printed on them and they are prepared especially for brand awareness. They are used to attract customers and are gifted to the general public on different gathering events like expos, trade shows, road shows etc.

Tailor-made pens are fully designed, developed and manufactured according to potential client’s needs. Tailor-made promotional ideas have proven to be very successful in creating relations and ties between potential clients and companies. They are mainly used for promoting and advertising a certain brand.

Personalized writing instruments are designed to provide a more personal feeling to the user. They are meant for gifting and are available in different kinds depending on the clientele needs. Examples of personalized pens include ball-points or fountain pens that are very sophisticated, and vibrant in their functions. Personalized merchandise are designed to draw the attention of a potential client. Thus, they come in a wide variety ranging from casual to luxury pens.

Logos are included to make the pens tangible reminders of a company to clients every time they reach into their purses. There are a multitude of personalized pen types, including engravable, imprinted gel etc.

Use promotional pens in giveaways, membership packets, and all business service desks. You can even wow potential clients with high-end customised pens. Printed gifts and trusted brands let your clients know that your company cares enough to give the very best in business.

You can give something for your customers to talk about with novelty promotional pens. Try bubble pens and light-up pens to appeal to grow-ups and kids alike. Lanyard promotional gifts are a handy way for company employees to wear your company’s advertising pens, Plain black or white lanyards are popular with businesses.Promotional products are very effective in their capability to draw new customers,


Know the Importance of a Branding Design Agency for a Business

As an owner of the company, you are trying various strategies like graphic design for popularizing the brand, but you are not getting the perfect results. If you want to see a change in your business growth, take help of the brand designing. Almost all the large companies are making them popular across the world with the effective design of brand and logos. If you are unable to promote your products and services, you will not get customers. An effective yet stylish brand creation is very important to get your place in the ever-changing digital world. It helps to grab viewer’s attention.

Here Are Some of the Advantages of Brand Designing For Your Business –

1. Helps In Making Relationships-

Most of the large industries focus on effective brand designing and marketing for establishing a good relationship between them and their customers. The professionals design the logo of the company in such manner that it helps the customers to clearly understand the goals and aims. Branding engages the clients emotionally for the services and products that you are offering.

2. Effects the Bottom Line-

As a business owner, you want to make your customers permanent by building trust and recognition in their mind. Your permanent customers are your original source to improve sales revenue. No matter what price you increase on your products, customers will buy them. This is just the reason that they are dependent on you only.

3. Separate You from Competitors-

There are lots of rivals in the market who want to compete with you. But with the use of effective brand designing, you can stand separate from your rivals. Customers always prefer the logo that is communicative and simple to understand. The professionals will create the logo in such a way that it develops trust and make you permanent in the market.


How Important Is It To Your Brand?

In this 21st Century there are stories everywhere, moreso than before. On television. In newspapers and magazines. Online. Offline. Everywhere we look and see, there is a story. Enhanced by various tools of technological; stories, whether true or ‘fake’ news, now move more rapidly. Traversing communities and countries within seconds. Within this quickly changing information environment, for businesses, companies or corporations need to find a way which enables them and their products to stand-out amidst the noise. Therefore, having the “right” story to promote their brand, helps. As an ancient art form, storytelling narrates traditional, cultural and social norms providing communities and countries to express through various mediums. Using the vital elements of plot, characterisation and narrative point of view storytelling is used in many ways, as demonstrated through various genres: whether written, theatre, film or video, poetry or music, magazine or newspaper. Compelling, emotional, motivational, inspiring, negative or positive, a story has the ability to move the reader or watcher from and through various psychological states.

As storytelling is not new and in business moreso and in today’s business environment some organisations are mastering the ability to tell tales on digital platforms, resulting in positive outcomes on their bottom-line. Creating a connection with businesses and customers, regardless of demographics, the love of a story enables people to make a connection with the narrative.

Therefore, with this connection or ‘brand storytelling’ will help to transform any content marketing strategy, enabling the content’s power to easily engage their audience. It is advisable to invest in telling story and according to Monte Lutz of Edelman Digital, “as companies begin to adjust to the real-time nature of content marketing, it’s easy to lose track of your core brand narrative.”

Social media has pushed content to being more authentic and transparent and personal and storytelling is a part of this swing since at a stories core is a great story that engages the business client or customer’s emotions recreating an experience for the audience.

There are many corporate storytelling examples which prove how storytelling can be powerful when done good and well. Emotions sell. Oz Content states: Studies show positive emotions toward a brand have far greater influence on consumer loyalty than trust and other judgments based on attributes. Advertising research reveals emotional responses to an ad have far greater influence on decisions than the ad’s content – by a factor of 3-to-1 for television and 2-to-1 for print ads. According to Oz, there are eleven great and powerful storytelling examples: Weight Watchers, Guinness, Apple, Google, John Deere, Nike, Lego, Airbnb, Harry’s, Warby Parker and Dove.


How to Attract New Clients

Public speaking is a golden ticket to creating awareness and generating leads. It’s where you can truly let your personality and expertise shine. It’s also great for gaining an insight into your audience’s problems, which is crucial for refining your services. Yet surveys about people’s fears commonly show that public speaking is at the top of the list!

American comedian Jerry Seinfeld sees the funny side to this perplexing situation: “People’s number-one fear is public speaking. Number two is death. Death is number two. Does that sound right? This means to the average person, if you go to a funeral, you’re better off in the casket than doing the eulogy.” So true, isn’t it?

Fear doesn’t discriminate. You may be someone who has achieved phenomenal success in your professional career, yet quake at the thought of speaking in front of an audience. I know, I’ve been there.

I was terrified the first time I spoke in front of a group of people. It was 2002 and I had to teach an audience of 20 people one of the most basic things you can think of – how to tie a shoelace! Now, tying a shoelace is something I’ve been doing automatically since childhood, but I was scared to death about explaining it to a group strangers!

Here are five ways to build your confidence as a public speaker and ensure your presentations are a hit:

1. Know your key message. What message do you want your audience to walk away with? Keep the goal of your presentation at the front of your mind when writing and delivering your speech. It will keep your message focused so you don’t go off track.

2. Tell stories. Personal stories help create a bond between you and your audience. Look for emotional anchors that will resonate with others to nurture their faith in you. For example, a client in one of my workshops needed to explain to his team that they should be mindful of their spending and keep a close watch of their resources. He related his own story of when he was a university student, working three jobs to make ends meet. Every dollar he made counted. It was an effective story that his team members could relate to.

3. Speak clearly. Don’t talk too fast or too quietly. The audience will find it hard to follow and quickly lose interest. Clear enunciation is key. If you’re not easily understood, your message will fail to make an impact and you will quickly lose confidence in your own abilities.

4. Invest in good-quality graphics. Photos, infographics, and illustrations command attention and help your messages stick. They guide people through what you’re saying and give them something to focus on so they don’t “zone out”. Choose one image per slide, ensuring that it’s clearly visible. Stick to high-resolution images (300dpi). A low-resolution image (72dpi) can appear blurry when blown up on a large screen, and it’s embarrassing when you have to say to your audience, “I’m not sure if you can see this in the graph, but… ”

5. Emphasise points one at a time. Overcrowding your slides with too much information will confuse your audience. You’re also more likely to go off track if you try to juggle too many points at once. Focus on just one point per slide.

And, of course, you must practice, practice, practice!

How to position yourself as a speaker

To get speaking engagements, you need to position yourself as a speaker. Sounds obvious right? Well, perhaps not if you’ve been marketing yourself as a coach. An event professional will generally book a speaker to speak, not a coach. So you need to ensure you position yourself effectively for this type of activity.

To build awareness of your speaking expertise, you must:


  • Create a SAM website. Matt Church, the founder of Thought Leaders Global, says that a SAM (speaker, author, mentor) website is essential to positioning yourself as an expert in your industry. Simply adding a speaker page to an existing business website won’t have the same kind of impact. You need a separate website to make a lasting impression, and it needs to be under your List companies you’ve worked for (include their logos for validity) and events you’ve spoken at. Include testimonials, as well as photos and videos of you speaking. If you haven’t spoken at many – or any – events yet, film yourself. You need to provide evidence that you can speak effectively. And make sure you constantly update and refine your website. You’re less likely to get speaking gigs if the information on your website is outdated.

City Logo Needs An Upgrade And Rebranding

The absurdity of political correctness has surely reached its pinnacle in California or so you’d think. In discussing this with a few college students at Starbucks who were studying for their gender studies class we noted that California’s image has changed and so to should its tourism advertising and logo. Some cities out here in California have changed their logos over the years, given them some serious rebranding and upgraded graphics. For Los Angeles, it’s time, time to get real and have a logo that really reflects what’s going on here today. No sense in leading anyone astray, especially when they come on vacation or decide to illegally move here and stay.

It should have naked two men fondling each other and a transgender half black, half Hispanic from Hollywood kneeling for the National Anthem. Now before you call me a racist realize that the demographics here amongst us so-called “nuts, fruits, and flakes” has changed and it’s only fitting that the logo change too.

Currently, the City of Los Angles has the name of the city going around the outer circle of its logo, instead it should read Ciudad de Los Angeles, in English that would be City of Lost Angeles, which it definitely is. Inside that circle is a shield of Coat of Arms, and between that are leaves of popular plants and a grape vine. We know with the fires in CA the grape crop has been severely hurt, so we need to replace that with a pot plant because it’s now legal here in CA and Los Angeles is a huge market.

Inside the Coat of Arms are four quadrants, the first is has a picture of an American Flag draped downward, but realize California and especially those in the Westside of LA and Hollywood want to secede from the United States and for the 3 million illegal aliens living here, they’d just as soon that this land be returned to Mexico. The second quadrant has a bear in it, within the California State Flag, trust me we haven’t had a Bear in the Santa Monica Mountain Range in years, a few mountain lions occasionally yes, but the residents harass them to death if they don’t run them over on the freeways first. The Communist Star in the corner of the flag in that quadrant could stay because LA is quite the leftist leaning political region in our country.

The left lower quadrant has a proud Eagle in it, but we’ve chased out all the Eagles in LA, we have more of a flocking type bird situation here with all the residents and a few buzzards up in the Malibu hills at Buzzard’s Roast – an old farm property for sale above Malibu. In the last quadrant we have a more traditional coat of arms with a Castle in it, even though the only castle I’ve seen is Madonna’s residence in Malibu and it’s pink, not gold like the image.


How Can CRM Solutions Help to Build Your Brand?

This is an undeniable fact that in today’s technologically progressive era, the business market is extremely competing. To survive successfully in such a vying business market, you need to stand out from the crowd by making an impressive brand value. Building a brand value for a business is not a piece of cake! It is a pretty much lengthy process. It not only engages the sales or the marketing department but involves each entity of an organisation as well.

You might know the CRM software as a tool that can track as well as manage leads effortlessly. However, a potent CRM software is capable of more than that. Here, in this article, you would get a detailed guide on how dynamic CRM solutions can benefit your business and can help you to build a strong brand value.

CRM Offers Consistency

One of the most crucial steps in the process of brand building is offering the customers remarkable consistency. All the facts that you publish or say about the brand should keep its consistency across all the channels and platforms. Any small amount of disparity in the fact can hamper the brand value. With the help of a potent CRM solution, you can easily track all type of communications between the customers and your business. If all of your business channels become able to send out notifications and alerts to the masses at the proper and right time without making any fault, that would not only bring your business prospects but obviously would increase your business brand value.

It Differentiates the Brand

You already know that in today’s scenario, if you can’t offer something special, something unique to your customers, surviving in the competing business market becomes pretty much tough. Hence, while offering any service or any offer to the customers, you need to make sure that you are offering it with the right personalised touch. How can you do that? Well, A dynamic and effective CRM software can give you a detailed insight into each customer’s preferences that would help you to understand them better. Thus, you can reach your customers with more personalised touch.

CRM Helps to Grow Brand Evangelists

The better your relationship with the customers, the better your business can grow. You need to understand that the customers are the most important aspect of any business to become successful, to flourish. Apart from accumulating new customers, retaining the existing customers is equally important. As an effective CRM software can give you a better overview of customer’s preferences, it becomes easier for you to interact with the customers. You can instantly give them a solution to their respective queries. If the customers become satisfied with your products and services, the loyalty rate increases along with the brand value of your business.


These days many businesses

These days many businesses are thriving and striving hard in order to create their presence and enjoy higher sales. The business branding overall has become an eternal need of every business and without which it would be more difficult for any business to survive.

Earlier, people thought that branding is only required for the large businesses, but as the time moves on it is proved that branding is not just required for large businesses, but also for the small businesses.

However, it doesn’t matter whether you are heading a large business or a small business, but most important is that you should have a detailed strategy of branding your business in order to achieve success.

Below are the steps that will help you to create a better business brand

Follow KISS:
KISS is a most prominent branding terminology which stands for Keep it Short and Simple. Use Kiss while defining the name of your business because it plays an important role in your business branding. Most of the successful business brands usually have very short and simple names which are easy to pronounce and remember. Just remember the names like BMW, Audi, Intel, Google etc. The longer or complicated business names are much difficult to pronounce and recall.

Use a creative logo:
People usually identify a business not only form its name but also from its logo. A business logo is the identity of every business that why special cares to be taken while designing the business logo. Remember, if somebody takes the name of Mercedes then the immediate thing that comes to the mind is the very famous three spoke Mercedes Benz logo. Same is with BMW and Audi. But this is not restricted to the automotive brands only, but other companies also like Microsoft, Apple, Nike, Mac Donald’s etc.

Choose the right color combination:
It’s not just the logo or business name, but the colour theme of your business also plays a major role in its branding. Once you have identified your business name and logo then all your branding and promotional material should revolve around the colour scheme that you have used in your logo. For example, most of the Mac Donald’s outlet uses the shades of Yellow in their interiors and promotional merchandise and even on the food packages because that colour represents their business. Same is done by other brands like Dominos, Shell and DHL etc. The colour of your business has a psychological impact on the minds of the consumers and that’s why it is important not to choose more vibrant or difficult colours. Use solid and simple colours like Blue, Green, Red, Yellow, White and Black in their different shades


Types of Visual Content That Really Work

If you are looking to kick start a content marketing campaign for your business, You need to find out exactly what drives engagement and online growth. Most of the content on the web is text-based, but to stand out in a fierce competition, visual content is absolutely key.

Visual marketing is gaining popularity because the human brain can consume and retain visual content easily. Technology is really helping us out in exploring how visuals can be used as an effective marketing tool. Ten years ago, it was not easy for a small business to launch a video marketing campaign. Now, even a small company can run a video marketing campaign on a tight budget. Here are some types of visual content that really works, if used properly:


Infographic is an incredible type of content that really helps readers absorb complex information. To design effective infographics, it’s important that the layout and design are as impactful as possible. A good combination of colors, fonts, and shapes can really create amazing infographics that not only captivate users but also improve marketing ROI. If you want to bring complex data or stats into life, learn how to make and use infographics.


Images play a vital role in building an effective web presence. However, you must know few things before making images a part of your marketing campaigns. Always use high-quality images that represent your brand well. It is not hard to find free images on the web. However, the best approach is to use your own original images.


Videos are great tools to present solutions to a number of common problems. Online users love to consume video content because it is easy to digest information in form of videos. A business should have a well-thought-out video marketing strategy to make the most out of its videos. You can use explainer videos, demonstrations, or customer testimonials based on your needs and the preferences of your audiences.


Presentations were considered as a very formal, educational type of content. However, presentations allow you to present technical information in a very effective way. A business can share its presentations on platforms like Slideshare to get some SEO juice.

Visual content will gain even more popularity in the coming years. If your website or social media posts have nothing but text, you need to change your approach and make visual content an integral part of your marketing efforts. You can hire a professional online marketing agency to take care of your content marketing campaigns.


more popular and more people began to see the value of good domain names things began to get a little harder.

Choosing the right domain name is one of the most important things you can do to insure your success on the internet. But sometimes you just can’t get the exact domain name that you want. Early in internet history, forward thinking individuals saw the potential in the domain name market and bought up huge blocks of domain names to resell later at a profit. Some of those names have sold for thousands of dollars! However, with all the alternatives available today you’re sure to find the right combination to make your domain memorable and recognizable.

As of 2006 there were 50 million .com domains registered. 100% of 2 and 3 letter combinations were taken as well as 80% of 4 letter but only 8% of 5 letter combinations. This bodes well for your domain name if you would like to name it after your business or the product or service you sell.

You can use alternative extensions but if you are working out of Canada you really should go for extension. Creativity is the key to getting the name you really want. Let’s say that your business is called Jeff’s Bakery but is already taken. You can try jbakery, jeffbakes, jeffs-bakery, or another variation.

If all of those are taken you can always try using your logo or company slogan. Jeff’s Bakery might have the slogan “we bake the sun up” so you could go for, or even Be creative but keep it as short and memorable as possible. You could try, or even

You could also backorder your name. Backordering is like reserving a book at the library; when the patron is done with it-or if they fail to renew the domain-you’ll be first in line to claim that domain. Even if you are tenth in line, you’ll have a good chance of getting the domain name you want. Backordering is often successful because internet businesses fail, people lose interest in their domains, they no longer make that product or offer that particular service or maybe they just can’t afford a renewal fee. When they lose the domain, you’ll be ready to snap it up!

You can also check the domain auctions that operate like any other auction. You can see which names are available, choose the variations you would like to have and try to win the auction with a high bid.

If the exact domain name you want doesn’t appear to be available there are several ways you can get a domain name that is descriptive, recognizable and memorable. It just takes a little creativity and some patience.

Buying Expired Domain Names and How to Ensure You Get the Domain Names You Want



Of course as the web got more popular and more people began to see the value of good domain names things began to get a little harder.

Expired Domain name Companies

In this discussion I will be mainly concentrating on the .com TLD as this is the biggest and by far the most valuable extension available. As we speak the total number of registered .coms has crossed the 70m mark and so you can imagine, finding a good quality generic domain name can be a slow and painful process.

All 3 and 4 letter combinations (that includes numbers) have gone and the majority of English dictionary words to. This is why you should consider the world of drop catching expired domain names.

I still believe that there is hope and if you are armed with the right knowledge and time you can still pick up expired domain names that in my opinion are grossly undervalued.

The allocation of .com domains are controlled by a body called ICCAN, (Internet Corporation for Assigned Names and Numbers) formed in 1998 as a not-for-profit organization with contributing members from all over the world. The duty of organizing the release of the domain names was handed to Verisign, a company that has become very rich on the back of its contract with ICANN.

The process of domain name registration changed dramatically with the introduction of drop catching companies that help you acquire expired domain names but more about that later.

Lets look at the basic process involved with registering a domain name.

Registering a domain name

A person as the right to register a domain name for a time period ranging from 1 -10 years. If the domain name is not renewed by the required date it then enters the position known as the grace period. The original owner still has the chance to re-register the domain but must do so within a set time period. During this time the domain name is still unavailable to register.

If the domain name is not re-registered in the allotted time it is made available to the general public and becomes one of the many expired domain names in a process now known as the drop.

Drop Companies

It is very unlikely that even if you knew when a expired domain was about to drop that you would get it by simply trying to register it. There are several companies that specialize in this field and can afford to implement sophistication drop catching software to help in the process, they even have contracts with registrars such as Network Solutions to allow first choice of all available expired domain names.

The most popular companies in the field are: Pool, Snapnames and eNom and I would advise you to set up an account with all three of them to ensure you have a better chance of getting the domain you desire. All the above companies allow you to backorder any and as many of the currently registered domain names and this service is totally free.

You will find that they can supply you with a list of pre-release and pending delete names and this can run into the thousands.

This is where the money is, consider this expired domain names list like a gold mine, all you have to do is dig out the nuggets and hope nobody else has spotted them. Of course you will find that you are not the only one to have spotted these little gems and so the domain is often placed into a closed auction and sold to the highest bidder.

These are closed auctions so you must do your homework and get your bid in before the drop or you will not get the chance to bid in the auction for that domain.

You should find that the price you pay in these auctions is significantly cheaper than dedicated auction sites such as Sedo and Afternic. The art of course is knowing the worth of expiring domain names before the auction starts and stick to your target. Many people get carried away in this situation and let the process become personal, this is a big mistake and only leads to over inflated prices. Set your budget and stick to it.

So remember, if you have your heart set on a particular domain name or want to get into the domain name acquisition business you must involve the big expired domain names drop catchers in your plan or you could be watching your dream name disappear for another 1-10 years. Trying to manually capture good quality domain names is near on impossible these days so be warned.

Also if you are interested in a particular expiring domain name it might pay to check which registrar the domain is with as they may have their own agreements with different companies in terms of expired domain names, drop catching, for instance, Network Solutions has an agreement with Snapnames for all its domains and Godaddy has setup its own drop service.

Isn’t it a pain when you cannot find the domain name you really want? It’s likely that you can find it; it’s just that someone else has already been there. All is not lost though, and even if you can’t quite get the exact one you’d like, there are a couple of options to consider.

1. First, if you’re really desperate to get the exact one you want, try and find out who the current owner is by doing a search at Your chances may not be 100%, but nonetheless, it’s worth a try. The domain owner may not have registered a whois “guard”, and will therefore have their contact details displayed for the public at large to see. Often times it is wise to use the guard for privacy matters, but not everyone does. If you can see who owns the name, you may be able to get them to sell it to you. But beware; depending upon the domain’s popularity, there could be a very high price tag on it.

2. Can you settle for something close? For whatever reasons, if it’s a no-go for you to get the exact name you’d like, if it’s more that one word, consider hyphenating the name, or possibly trying a dot biz, org, net, or similar. This may not be as efficient as the original domain name, but it may be the only option you have.

3. Choose and register a domain that’s more in the generic format of what you want, what you niche is. Then you can simply add an extension to it to look like I would strongly recommend that you try and contact the site owner of the original domain name, with your intentions, as it may be that they’ve spent a lot of money running campaigns for page ranking and traffic for the exact domain you had in mind. If this is the case, then again, you’ll have to modify it slightly


Smarter Email Marketing – Reboot Your B2B Lead Generation and Grow Your Business

The death of email marketing has been greatly exaggerated.

I’m sure you’ve heard the discussions about the imminent decline of email and the rise of social media.cedarburgroofinggeeks But independent marketing studies suggest that’s just not the case. Let’s see what the data tells us.

· 2012 ExactTarget Survey – 66% prefer email as the #1 marketing communication channel.

· 2012 EmailVision Study – 89.2% of marketing managers say email remains as important or more important to their overall marketing strategy compared with two years ago.

· A Merkle Study – 74% of online adults prefer to receive corporate communica­tions via email instead of social media, direct mail, text messaging, or phone.

In reality, the outlook for email marketing – with a twist – is stronger and more popular than ever. Integration is the twist. In a Strong Mail Marketing Trends Survey, 68% of business leaders intend to integrate email marketing with social media. And the marketing spend for email marketing (60%) and social media (55%), shows business leaders intend to pursue an integrated approach.

The New Email Marketing Strategy

Employing email by integrating it with social media, search, and content marketing results in smarter email marketing. Because email covers all parts of the buying cycle and champions permission marketing, it’s powerful and effective. With its opt-in feature, emails go to a target audience willing to receive them. On its own, email encourages interactivity. But combined with social media, search and content marketing, email marketing optimizes results.

Integrating Email Marketing with Social Media

Social media connect prospects, customers, and businesses. Once that’s done, relationships develop offline via email or phone. Email remains the preferred method because it’s fast, effective and efficient. With integration, both channels reinforce each other as social media informs email marketing. Respond to prospects’ questions on social media sites in a personal, engaging and focused way. This deepens and broadens your social network. And it nurtures your brand. Include links in your email to your social media sites to increase your followers. Also, gently suggest customers refer your business by sharing your email. Integrating email with social media improves effectiveness more than when employing each channel independently.

Integrating Email Marketing with Search

The superiority of email lies in its ability to address every part of the buying cycle. And it embraces permission marketing, which has replaced interruption marketing. Integration with search gives you several benefits. Newsletters or eZines are an excellent way to extend reach and build awareness. Adding relevant keywords to your emails increases prospects’ likelihood of finding your newsletters. You can also drive more prospects from search engines to your website by posting newsletters to your site. Keyword-rich emails also help increase the chances of your emails going viral. Combining email with search provides customers with marketing they want. As Jay Baer would say, email has “Youtility”. This helps improve your leads and grow your business.

Integrating Email Marketing with Content Marketing

This one’s a no-brainer. You can use email as content, as a content delivery tool and as a way to drive conversions. Let’s take email as content first. Don’t write about your products and services. Instead, focus on solving customer problems or discuss ground-breaking industry news and trends that affect your clients. Email builds trust by publishing relevant information. Email also serves as an effective delivery tool. You can attach value-added content like product brochures, case studies, and videos. Finally, email can drive prospects and clients to landing pages. This enhances conversions. Integrating email with content makes it easier for prospects and clients to access, digest and act on information you published.

Email Marketing Outlook

Due to the exploding growth of mobile devices, email marketing may reach a tipping point by 2015. Today, email has many benefits, but its future lies in integrating with other marketing channels. As business leaders purse the integration of email marketing with other channels suggests email is here to stay. Clearly, your competitors think so – judging by where they’re spending their money.

Questions for the Savvy Marketer

Does your marketing plan take a holistic approach? Are you integrating email best practices into your marketing efforts? Are you increasing your leads and growing your business as effectively as you could? If you don’t have a limitless budget, consider integrating smarter email marketing with your other marketing channels. If your lead generation needs a reboot, email might be a good place to start.