An exhibition stand is an opportunity for you to promote your product or service. It is imperative that you get your message across, attract the right audience and boost your brand during the event. When it comes to exhibition stand design, there are some very important factors to take into consideration to ensure that your stand provides you with a successful experience, helping you grow your customer base and boost your brand at the same time.
So where do you start? The first thing to consider is the feel and the look of the stand. It should be welcoming and make people want to see what products or services you provide. It should be enticing, but at the same time remain professional, ensuring your professional image is portrayed at all times.
Remember that even the smallest exhibition stand can make a great impact if it is designed properly. When you are allocated your space, you may find you get a smaller space than you were anticipating, this is not the end of the world, if you find a reputable stand design specialist who can help you turn that small space into a creative design that is guaranteed to provide you with success throughout the event and beyond.
Before the show ensure that you set up your exhibition stand, ensuring that the design works for what you need it for. Identify where you want to place everything and see how many people you are going to need to man the stand at any given time. Ensure that you do this, this is an opportunity for you to identify any small problems and rectify them before the day. Don’t leave everything to the last minute, this is only going to cause problems for you once you get to the exhibition, get your stand up and then have to run around and try and arrange the required changes.
Be creative with your design. You want your exhibition stand to be different and unique, you need for it to stand out from all the other exhibition stands at the show. This means thinking outside the box. If you are unsure at any stage, it is advisable to hire a professional booth design specialist who can provide you with a full service. They can assist with the initial concept through to the installation. Some companies will also come and break down the stand and store it for you until the next event, which can reduce stress and leave the worry of setting up and taking down away from you so you can concentrate on your business.