The process leading up to a transaction online is possibly the most critical to a shopping cart’s success. If the buying process causes frustration, confusion or insecurity, the user is likely to abandon the shopping cart, never to return again.
The usability of a shopping cart refers to the efficiency with which a user can achieve their goals on a website. Many of the larger online shopping carts, like Play.com and Amazon.com, are continuously striving to make their buying process as fluent and as effortless as possible. Knowing you can buy a book or film in just 3 or 4 clicks encourages you to return to the same, reliable website.
Having read numerous articles and white papers dedicated to best practice shopping cart design and usability; below I have highlighted five potential design problems in shopping carts that I’m sure many users have encountered.
1. Shopping carts that ask a user to register before knowing if the product is available or not.
It could be quite irritating for a user if they have spent 10 minutes entering their credit card details, home address, telephone number etc etc. only to find out during the checkout process that the product they want to buy is out of stock.
Many shopping carts enable you to present users with live stock availability before the user places their product in the shopping cart.