Membership in a gourmet coffee club offers many benefits so discerning coffee drinkers can always have their favorite coffees on hand to brew and enjoy such as:
Large selection of specialty coffees from around the world to make coffee drinking a daily sensory experience
Freshly roasted to order with a choice of whole bean or ground coffee
Reduced costs from on line ordering without having to 84 coffee commute to buy ageing coffee on the shelves
Flexibility to make changes, special requests, hold shipments, send gifts, etc.
Gourmet coffee club membership appeals to coffee lovers who want more than the “premium” coffee choices available in the supermarket aisle or at the coffee house or specialty store. Specialty gourmet coffee clubs are very accepted and represent a growing segment of the trade. Let’s review some basics about these clubs and why you should consider joining one.
Specialty coffee is the term given to the top fifteen to twenty per cent in quality of Arabica coffee grown and harvested from select regions worldwide. The term is sometimes used interchangeably with “gourmet” or “premium” coffee. However, according to the Specialty Coffee Association of America, “…specialty coffee refers to coffees made from exceptional beans grown only in ideal coffee-producing climates. They tend to feature distinctive flavors, which are shaped by the unique characteristics of the soil that produces them.”
Many specialty coffee growing countries have associations of growers, companies, and agencies who deal with enhancements for cultivating, exporting, and marketing coffee. Such associations also lead efforts for rural community development (infrastructure, medical, and education), and for working in harmony with the environment. The 560,000 independent coffee grower members of the National Federation of Coffee Growers of Colombia (FNC) is an excellent example.
Nearly all, if not all, specialty gourmet coffee is made from Arabica coffee beans grown at higher altitudes. Select specialty coffee beans are roasted to perfection. The specialty coffee roast master knows the correct degree to roast the different types of beans to bring out their unique characteristics. These freshly roasted coffee beans are immediately packed and shipped to the customer to brew and enjoy.
Gourmet coffee is always prepared with select specialty coffee beans roasted fresh when ordered. The whole beans then are ground to the correct fineness or coarseness for the brewing method used, and brewed with fresh cold water heated to the correct temperature. Gourmet flavored coffees require one additional process before packing can take place.
One of the benefits of a coffee club membership is that top quality specialty coffee beans are roasted fresh after you order them on line. They are packed and shipped the same day they are roasted. Coffee clubs that feature the process of using only hot air to roast the dried, raw (or “green”) coffee beans deliver great coffee each time. The reason is this roasting method, known as convection roasting, yields uniformly roasted beans for each batch. Master roasters are part scientist and part artist who know the appropriate amount of time to attain the desired roast level to bring out the best characteristics for that varietal or blend. The result, the club member can get the perfect cup of coffee every time.